Inside Business Magazine
Issue Date: August 2008 Issue, Posted On: 8/1/2008
There is one way to get reprimanded at soap manufacturer EZ Brite:
Throw something in the trash can. (Well, if you can find one.)
The producer of 39 all-natural kitchen-cleaning products hasn’t
had a Dumpster since relocating to its Westlake headquarters in
1991.
“Everybody’s
going green. And we have been laughing about it,” says Ed
Aghajanian, EZ Brite president and avid recycler. The company
has been built with a sustainable mindset from the start. “If
you make a mistake chemically, you can’t go to the Dumpster.
You have to figure out
what to do with it. We want to give employees the mentality that,
‘Oh, I made a mistake. How can I fix it?’ ”
Everything at EZ Brite gets reused or recycled. Plastic and metal
drums are cleaned and either reused for EZ Brite products or shipped
back to the distributor. Pumps recycle all flush water. If a wooden
pallet breaks, it’s fixed or the wood is chipped and turned
into mulch. Second-grade cleaning products that can’t be sold
are donated to local food kitchens.
Not even Styrofoam packaging peanuts find their way to a trash
can: They are bagged, saved and reused to ship EZ Brite products
made from natural ingredients such as coconut oil, feldspar, food-grade
citric acid and calcium carbonate. No phosphates, harsh sulfuric
acids or bleach are listed on the EZ Brite labels. Instead, the
company uses natural abrasives such as pumice as primary scrubbing
agents in its soaps. The company is also developing a fume-free
oven cleaner for General Electric.
Even the warehouse shelving was pieced together from scrap wood
the neighboring cabinet company threw out.
“Half the battle is finding something to do with it,”
Aghajanian says, pointing to a box filled with second-grade sponges.
While the sponges cannot be sold due to minor defects, they are
usable in other ways: Aghajanian is looking for a local art teacher
who may be able to use them in class.
But the recycling-minded Aghajanian doesn’t stop there. He
is also the ultimate bargain shopper. From out of a bucket he picks
up a large, stainless steel, food-grade valve. Each one is worth
$300, but Aghajanian bought eight for $500. There’s a stack
of 12 hoses, normally $400 each, but these cost him $50 total. He
has dozens of slightly used, good quality items throughout the warehouse
he’s saved from heading to a landfill — mostly purchased
from shuttered producers or those who could no longer use the equipment
for large-scale manufacturing. His staff replicated a $6,000 air
filter for $400.
While he can rattle off prices on every piece of equipment in the
warehouse, he can’t give a grand total to the amount he has
saved over the years. “Our goal is not to make money [off
recycling or salvaging],” he says. “Our goal is to find
a home for everything without it costing us any money.”Ed
Aghajanian has EZ Brite cleaning up with a philosophy that promotes
recycling everything.
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